My preference, in regard to the introduction to new music, is to hear and not see.
I have this inexplicable ability to create an entire experience in the few minutes it takes to peer inside the soul of a musician. To feel what it is that may have driven them to share their innermost in such a way as that melody or those deep lyrics.
Not all songs are deep and dark and introverted, obviously, and this video of Kristoffer Ragnstam performing Swing That Tambourine is a prime example of imagery unimaginable to the listening ear. The visual manifestation of the song is the furthest from a literal interpretation. The lyrics, seemingly upbeat and snippity-snappity, are reflected subtly by the incorporation of, you guessed it, tambourines.
See for yourself:
P.S. See and hear the new and old over at OnAirstreaming. Follow the Steve as he documents the hard work they’ll be getting on next week as SXSW Music gets underway. Trust me when I say you won’t want to miss some of the amazing talent that will be stopping by to be a part of the project.